About Charlene

Charlene Harreveld is a former fashion model who made her mark on the Palm Beach fashion scene and continues to influence her many followers with not only her fashion sense, but also with her creativity and charitable efforts, too.  Charlene is the founder and CEO of eWillow.com Greeting Cards where she designs and runs a subscription greeting card company.  Charlene also serves as the COO of Cosmetics for a Cause, a non-profit organization that collects and distributes makeup to women in need. Here’s how she describes herself:


I’m a mom to two fabulous daughters and a wife to one fabulous husband.

In 2009, I started a website called eWillow.com where I sell the handmade greeting cards that I create.  I also have a blog on the site called “Paper Clips,” where I write about DIY projects, share tutorials, and try to remind people why it is so important to make sure that the art of sending greeting cards (especially handmade ones) does not become a thing of the past.

After I graduated college, I worked as a professional model for about ten years until I had my first baby.  I have been a SAHM ever since.

I was a pretty regular blogger up until 2011, when my husband was diagnosed with colon cancer during a routine colonoscopy.  That is pretty much when I felt like I was hit by a Mack truck and lots of things, like blogging, were put on hold.

In addition to making stuff, I am also a devoted Donny Osmond fan.  That is the reason why I have an entire blog page dedicated to my posts about him.  Check it out!

I’ve returned to modeling after a 25 year break.  Now I use my expertise as a model to show women how they can effortlessly create a personal style as I introduce them to the fashion, beauty, and lifestyle brands I use and trust. You can find it all on my Instagram account.